![]() These will enhance collaborative actions, in both growers and retailers level, as a countervailing force to the trend of unbalanced power share in the chain in favour of wholesalers and supermarkets. The survey’s results have drawn useful insights into the integration of the cut-flowers’ supply chain, based on the establishment of Logistics-hub centers. Moreover, a survey research is conducted in Greece with florists, as the dominating and critical to consumer-driven value creation retail channel. ![]() The interest in this field has risen considerably more recently, as derived from the literature review taxonomy analysis carried out in this study. The purpose of this paper is to identify, describe and evaluate the cut-flowers distribution channels in the content of supply chain and in view of the changing global distribution structure of the floriculture industry. What the Dutch cut flower case illustrates is how grower strategies and government policy facilitated the formation of grower cooperatives, and transformed the power relations between growers and buyers in a shift from a buyer to a producer-driven chain. Drawing from the case of the Dutch cut flower agro-industry, the world’s leading supplier of cut flowers, I build on the GCC, GVC and Global Production Network (GPN) literatures to illustrate how actor strategies, regulation and the historical trajectory of the Dutch cut flower GCC shape and change chain governance. Since regulations and actor strategies in competitive environments change over time, it follows that chain governance is dynamic. ![]() Rather, I argue that actors’ strategies, regulation, and historical trajectories also influence and, in certain conjunctures, transform chain governance. In this paper I suggest that the production system associated with particular commodities is not the only factor shaping commodity chain governance. ![]() However, what is missing in Global Commodity Chain (GCC) and Global Value Chain (GVC) analyses is an explanation of how governance structures change over time. Buyer-driven and producer-driven commodity chain governance typologies are helpful in characterizing the relationships between buyers and suppliers engaged in transnational economic activity. ![]()
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